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Critchlow N、Baald L、Thomas C、Hooper L 和 Vohra J (2020) 对高脂肪、高盐或高糖食品的营销意识,以及青少年每周较高消费量的关联:对英国政府营销监管咨询的反驳。公共健康营养,23 (14),第 2637-2646 页。 https://doi.org/10.1017/S1368980020000075
摘要Objective: Exposure to marketing for foods high in fat, salt, or sugar (HFSS) reportedly influences consumption, nutritional knowledge, and diet-related health among adolescents. In 2018/2019, the United Kingdom (UK) Government held two consultations about introducing new restrictions on marketing for HFSS foods. To reinforce why these restrictions are needed, we examined adolescents’ awareness of marketing for HFSS foods, and the association between past-month awareness and weekly HFSS food consumption. Design: Cross-sectional survey that measured past-month awareness of 10 marketing activities for HFSS foods (1=Everyday–6=Not in last month). Frequencies were converted into aggregate past-month awareness across marketing activities and grouped into three categories (low/medium/high). Consumption was self-reported for 15 foods (12 HFSS) (1=Few times per day–9=Never). For each, frequency was divided into higher/lower weekly consumption. Setting: UK. Participants: 11-19 year olds (n=3,348). Results: Most adolescents (90.8%) reported awareness of a least one marketing activity for HFSS foods, and at least half reported seeing >过去一个月有 70 个实例。电视、社交媒体和价格优惠是最常报道的活动。意识与 12 种 HFSS 食品中的 10 种每周消费量较高有关。例如,那些报告中等认知度的人每周食用蛋糕/饼干的可能性是低认知度的人的 1.5 倍(优势比=1.54,p=0.012)。每周 HFSS 食品消费量增加的可能性与营销意识水平相关。 结论:假设营销意识与消费之间存在因果关系,英国政府提出的限制可能有助于减少 HFSS 消费。
关键字营销;广告;高频SS;青少年;政策
期刊公共健康营养:第 23 卷,第 14 期
| 状态 | 已发布 |
|---|---|
| 资助者 | CRUK 英国癌症研究中心 |
| 发布日期 | 31/10/2020 |
| 在线发布日期 | 21/05/2020 |
| 期刊接受日期 | 02/01/2020 |
| 网址 | http://hdl.handle.net/1893/30637 |
| ISSN | 1368-9800 |
| eISSN | 1475-2727 |
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社会营销研究所研究员